Darren Lake | eTail London

eTail London 2025

24 - 25 June, 2025

QEII Conference Centre, London, UK

Darren Lake

Head of CX Glazing Vision

Day 2, 25 June: Human-Centric Retail Experiences

2:25 PM Panel Discussion: Delivering Data-Enriched Personalization to Optimize Every Customer Touchpoint

We will learn from a panel of leading retailers who leverage the power of customer insights to fuel innovation, enhance personalization, and optimize every touchpoint of the customer journey. From product development to loyalty programs, discover how actionable data is fueling sustainable growth.

  • Utilize customer data to shape product offerings, marketing campaigns, and store experiences
  • Leverage behavioural insights and purchase data to enhance personalization and targeted messaging
  • Align data insights with strategic objectives to create seamless, omnichannel customer journeys
  • Harness AI and machine learning to predict trends and anticipate customer needs with precision

Check out the incredible speaker line-up to see who will be joining Darren.

Download The Latest Agenda