Rob Myers

Day 1, 24 June: Omnichannel Commerce Growth Strategies

Data-Driven Personalisation at Scale: Otrium uses customer insights to match consumers with the right fashion pieces, balancing stock clearance with brand sensitivity through a personalised shopping experience.
Composable Data Activation with Hightouch: By layering Hightouch onto their existing Databricks foundation, Otrium empowered marketers with real-time access to unified customer data and the ability to run omnichannel A/B tests.
Driving Growth Through Test-and-Learn Agility: With a strong activation strategy in place, Otrium scaled from quarterly to weekly tests, achieving a 3–4% YoY increase in GMV through iterative personalisation and experimentation.