Grace Andrews

In the world of the creator economy, brands are no longer just products or services — they’re stories, communities, and movements that people choose to be a part of. What if your brand could tap into that same powerful sense of belonging? In this session, we’ll explore how brands can learn from creators who’ve mastered the art of building communities, telling compelling stories, and creating authentic, lasting connections with their audience. From shifting your mindset from “broadcast” to “backstage,” to embracing participation, discover how you can build a brand that people don't just buy from — but actually care about.

• Craft a compelling brand narrative that resonates emotionally with your audience
• Shift from transactional marketing to relationship-building that invites true engagement
• Foster community-driven growth by turning customers into active participants
• Leverage storytelling to build authenticity and trust that transcends traditional advertising
• Embrace transparency and vulnerability to create deeper connections with your audience
• Apply creator economy principles to tap into attention, loyalty, and shared values