Victoria Knight

Today’s ecommerce journeys rarely follow a straight line. With shoppers engaging across more sessions and touchpoints before making a purchase, it's never been more important to understand what intent really looks like. In this fireside chat, Victoria Knight, Site Trading Director, NET‑A‑PORTER & MR PORTER, shares how analysing signals from all user sessions—not just converters—can reveal powerful insights about customer interest, inform on-site strategy, and ultimately drive better trading decisions.