Victoria Knight

Every abandoned cart tells a story — of hesitation, unmet expectations, or a broken journey. While cart abandonment is often treated purely as a revenue leak, it’s also a rich source of behavioral insight. We will explore how re-engagement strategies not only recover sales but can also inform broader brand loyalty and customer experience efforts.

• Identify key behavioral patterns behind cart abandonment and what they signal about customer intent.
• Leverage cart abandonment data to personalize re-engagement tactics that reflect brand values and customer preferences.
• Translate friction points in the checkout process into experience optimization opportunities.
• Connect recovery strategies with long-term loyalty initiatives, turning one-time buyers into repeat advocates.
• Design cross-functional workflows where CX, marketing, and data teams collaborate to act on abandonment insights.
• Evaluate the performance of abandonment campaigns not just by recovery rate, but by their impact on retention and satisfaction.