Andy Coxon

Born in the heart of London’s theatre district, AKT London began as a solution to a personal need: a high-performance, natural deodorant that could withstand the rigors of the West End stage. Today, it's an internationally expanding, community-driven brand shaking up the personal care industry with its luxury, sustainable ethos.

Co-founders Andy Coxon and Ed Currie share how AKT London leveraged the power of grassroots community, theatrical storytelling, and values-driven branding to grow from a cult favourite into a global disruptor in the personal care space. From harnessing the loyalty of performers to raising $10M for international expansion, discover how a small idea turned into a movement.

• Leverage your founding story to build an authentic, emotionally resonant brand.
• Engage niche communities as brand ambassadors to create momentum from the ground up.
• Scale sustainably by aligning product innovation with global eco-conscious trends.
• Expand into new markets while preserving brand intimacy and storytelling.
• Activate retail partnerships that amplify both mission and market share.
• Transform customers into a passionate community through content, transparency, and values alignment.