Chris Andrew | eTail London

eTail London 2025

24 - 25 June, 2025

QEII Conference Centre, London, UK

Chris Andrew

CEO Scrunch AI

Day 1, 24 June: Omnichannel Commerce Growth Strategies

11:15 AM Keynote Fireside Chat: The ROI of Inclusive AI: How LLMs Are Rewriting SEO Behavior and Measurement

As AI transforms the search landscape, traditional SEO signals and strategies are evolving fast. This session explores how large language models (LLMs) are changing user behavior, content expectations, and how success is measured. Learn how Lenovo is adapting content structure, tone, and format to meet the needs of both people and AI, and why that shift is driving better visibility, engagement, and long-term growth.

Check out the incredible speaker line-up to see who will be joining Chris.

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