Chris Andrew

In a world where personalisation is king, truly inclusive customer experience must account for the diverse ways people perceive, process, and interact with information — especially neurodivergent individuals. Explores how Lenovo implements AI tools to create more accessible, intuitive, and supportive retail experiences. From sensory-friendly UX to adaptive content delivery, learn how brands can lead with empathy and innovation to serve all customers better.

• Recognize key needs of neurodivergent customers and how they impact shopping behaviours
• Design AI-driven interfaces that reduce cognitive overload and support varied processing styles
• Implement adaptive personalization that tailors content, navigation, and recommendations in real time
• Audit your current CX through a neuroinclusive lens to uncover hidden friction points
• Leverage voice, chat, and visual AI to create flexible communication pathway