Marija Milasevic

E-commence is the fastest-growing trend in the retail industry in the past decade. Retail businesses need to urgently adapt their strategies to effectively engage the increasingly digital shoppers. The presentation examines the key digital shopper trends that are set to reshape commerce in the next 12 months. It highlights how technological advances continue to transform consumer behaviour, with a focus on emerging developments such as the rise of generative AI, social commerce, video-based shopping and budget-focused platforms. 

The presentation will explore the following topics with case studies:

• Cheap clicks
• Social shopification
• Social trust
• Shoppable streams
• Agentic commerce