Jonathan Chippindale

Co-Founder & Chief Executive Holition

After 20 years spent in senior roles in the luxury industry, Jonathan founded Holition as a venture start-up over a decade ago to explore and expand the role of technological innovation in retail and culture. Holition is a synthesis of mathematicians, scientists and technologists, artists and psychologists, retail specialists and cutting-edge leaders in innovative thinking.

Jonathan’s team are experts in the areas of digital retail and are widely invited to be thought leaders at global technology, retail and innovation conferences and events; sharing their knowledge and experience to encourage thinking beyond the expected.

Holition’s crafts projects using a wide range of its own patented technologies, including Gen AI and stable diffusion and works extensively with the world’s best known luxury, fashion and beauty brands including LVMH, Richemont, Kering, L’Oreal Group, Estee Lauder Companies, Coty and Puig, and has exhibited creative technology artworks in the Tate Modern, Barbican, Basel Art Museum and Guggenheim Bilbao amongst others.

Jonathan is External Industry Advisor at Central St Martins, a founding member of the London College of Fashion Digital Think Tank and advisor to the University of Cambridge Digital Compass Group. A member of the Advisory Board at the British School of Fashion, he is also Chairman of the London Fashion Fund, a sustainable fashion accelerator supported by the Mayor of London, as well as a Digital Advisor to the British Fashion Council and Innovation Advisor to Tate Entreprises.

Jonathan is a Fellow of the Royal Society of Arts, and holds an Honorary Doctorate from University of Arts London, for an “outstanding contribution to digital innovation in retail”.