Simone Oloman

What sets challenger retail brands apart from the rest? It’s more than just product-market fit — it’s vision, velocity, and the strategic use of data, tech, and customer obsession to scale fast and smart. Uncover the growth playbooks of today’s most successful retail unicorns and high-growth challengers. From building cult followings to leveraging content creators and UGC, learn how to set a winning strategy for exponential growth without losing your edge.

• Craft brand stories that emotionally connect and convert across channels
• Engineer virality and loyalty through community, content, and advocacy
• Expand into new markets using data-led localization and channel diversification
• Measure what matters to stay laser-focused on profitable, sustainable growth

The customer journey doesn’t end at checkout. In a landscape where brand loyalty is increasingly earned after the sale, companies must rethink how they create meaningful, lasting relationships beyond the transaction.

This dynamic panel brings together leaders in retail, DTC, and customer experience to explore how brands can turn post-purchase moments into powerful opportunities to deepen trust, activate brand purpose, and build community. From unboxing to loyalty programs, from social storytelling to sustainability initiatives—discover what it really means to deliver value after the buy.

• Design intentional post-purchase experiences that align with your brand’s values and purpose.
• Activate loyalty and retention through personalized communication, rewards, and education.
• Leverage community and content to extend the brand journey beyond the product.
• Reconnect with customers through meaningful initiatives like sustainability, advocacy, or transparency
• Transform transactional buyers into long-term brand advocates with thoughtful follow-up.
• Measure the impact of post-purchase engagement on lifetime value and brand equity.