Prashant Jain

Generative AI is no longer a buzzword—it’s a breakthrough. But as brands begin to experiment with this powerful technology, a key question arises: Can marketers scale efficiently without sacrificing authenticity or brand differentiation?

In this forward-thinking session, Prashant Jain, Head of Marketing for HP in North West Europe, challenges the conventional narratives around AI. This isn’t just about productivity gains—it’s about problem-solving, strategic reinvention, and unlocking new creative potential. We will explore how generative AI is redefining what marketing teams can achieve, what skills they need, and how to build cultures that reward agility and experimentation.

• Harness generative AI to amplify creativity and authenticity—not replace it.
• Move beyond productivity narratives to solve long-standing marketing challenges with fresh perspectives.
• Redesign workflows, roles, and team structures to align with AI-driven capabilities.
• Foster a culture of iterative pilots, experimentation, and empowered decision-making.
• Revisit complex business problems previously left unsolved due to limited resources or bandwidth—and solve them with new tools.
• Lead marketing transformation by connecting technology with purpose, differentiation, and real business impact.