Alice Perkins

Discover how Diageo, a global leader with 200 brands in 180 markets, is transforming ecommerce imagery through a scalable, data-driven, and ethical AI-powered content strategy. Over two years, Diageo has tested 400+ SKUs across 15 brands, aligning global and local teams, accelerating content development, and driving measurable commercial impact. This session explores how to align teams on shopper-driven visuals, scale global operations with local relevance, and balance speed with governance. This workshop showcases how to apply visual AI for more impactful content creation.