Levi Levenfiche

In an industry long saturated with synthetic ingredients and outdated marketing playbooks, PerfectTed is rewriting the rules. As Europe’s first matcha-powered energy drink, PerfectTed has become a case study in inclusive growth—capturing mass retail, DTC momentum, and consumer loyalty by blending health, authenticity, and cultural relevance.

Levi Levenfiche, Co-Founder of PerfectTed, unpacks how the brand went from concept to category disruptor—scaling to 3,500+ retail locations and landing investment from top names on Dragons’ Den. Levi will explore the strategic decisions that fueled PerfectTed’s expansion while keeping inclusivity at the brand's core—serving demographics often ignored in the energy space, from women to neurodiverse consumers.

• Drive market growth by identifying untapped consumer segments and unmet wellness needs.
• Position your brand with purpose by aligning product innovation with inclusive values.
• Expand through omnichannel strategies that balance DTC agility with national retail scale.
• Leverage viral brand moments—like media appearances and influencer partnerships—for rapid awareness and credibility.
• Design products with transparency, clean labels, and functional benefits that resonate across diverse audiences.
• Build authentic community around wellness, identity, and accessibility—not just lifestyle hype.