Alejandro Ruiz

What sets challenger retail brands apart from the rest? It’s more than just product-market fit — it’s vision, velocity, and the strategic use of data, tech, and customer obsession to scale fast and smart. Uncover the growth playbooks of today’s most successful retail unicorns and high-growth challengers. From building cult followings to leveraging content creators and UGC, learn how to set a winning strategy for exponential growth without losing your edge.

• Craft brand stories that emotionally connect and convert across channels
• Engineer virality and loyalty through community, content, and advocacy
• Expand into new markets using data-led localization and channel diversification
• Measure what matters to stay laser-focused on profitable, sustainable growth