Emma Jones | eTail London

eTail London 2025

24 - 25 June, 2025

QEII Conference Centre, London, UK

Emma Jones

Partnerships and Strategic Alliances Lead, Digital Commerce UK Department for Business and Trade

Emma has worked in international marketing and ecommerce for more than 20 years to help brands sell via digital touchpoints across Europe, USA, Middle East and Asia.  Now Emma is the Global Lead for Strategic Partnerships & Alliances, delivering several initiatives for the teams including 1st Party Data Crossborder Ecommerce, Social Commerce, Retail Tech, B2B ecommerce, Female Empowerment as well as digital strategy for the EU & Middle East. Having lived for in Dubai & France for 20 years overseas, Emma also has first-hand experience understanding the significance of different cultural markets & their potential.

Day 1, 24 June: Omnichannel Commerce Growth Strategies

9:55 AM Keynote Presentation: Breaking Barriers in Global Ecommerce: Innovative Strategies for Digital Touchpoints and Emerging Markets

Join us for an engaging fireside chat with Dr. Jonathan Chippindale, CEO, Holition on "Breaking Barriers in Global Ecommerce: Innovative Strategies for Digital Touchpoints and Emerging Markets." Discover how businesses are leveraging marketplaces, websites, social commerce, and even gaming to redefine customer experiences and expand into untapped markets via cross border ecommerce. We will delve into transformative strategies that address cross-border challenges, adapt to diverse consumer behaviours, and foster innovation in a rapidly evolving digital landscape. Whether you’re navigating social commerce trends or exploring gaming as a sales platform, this session is your gateway to understanding the future of global ecommerce. Don’t miss this opportunity to gain actionable insights!

Check out the incredible speaker line-up to see who will be joining Emma.

Download The Latest Agenda