24 - 25 June, 2025
QEII Conference Centre, London, UK
In today's digital landscape, traditional ecommerce funnels are evolving. TikTok Shop introduces a new paradigm: discovery ecommerce, where content, community, and commerce converge seamlessly. We will delve into how TikTok Shop enables brands to transform community engagement into tangible sales by leveraging the platform's unique features.
Nora Zukauskaite, Director of Integrated Marketing at TikTok Shop, will share insights into how brands are harnessing shoppable videos, live streams, and personalized content to drive growth. Attendees will gain an understanding of how to navigate this innovative commerce model to reach and convert new audiences effectively.
Every abandoned cart tells a story — of hesitation, unmet expectations, or a broken journey. While cart abandonment is often treated purely as a revenue leak, it’s also a rich source of behavioral insight. We will explore how re-engagement strategies not only recover sales but can also inform broader brand loyalty and customer experience efforts.
The customer journey doesn’t end at checkout. In a landscape where brand loyalty is increasingly earned after the sale, companies must rethink how they create meaningful, lasting relationships beyond the transaction.
This dynamic panel brings together leaders in retail, DTC, and customer experience to explore how brands can turn post-purchase moments into powerful opportunities to deepen trust, activate brand purpose, and build community. From unboxing to loyalty programs, from social storytelling to sustainability initiatives—discover what it really means to deliver value after the buy.
Check out the incredible speaker line-up to see who will be joining Melissa.
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