Donna Bedford

As AI transforms the search landscape, traditional SEO signals and strategies are evolving fast. This session explores how large language models (LLMs) are changing user behavior, content expectations, and how success is measured. Learn how Lenovo is adapting content structure, tone, and format to meet the needs of both people and AI, and why that shift is driving better visibility, engagement, and long-term growth.

Today’s consumers expect more than convenience — they want relevance, speed, and a sense of being truly understood. AI-driven personalization is unlocking that potential, enabling retailers to deliver tailored experiences that anticipate needs, reduce friction, and build loyalty at scale. Explore how brands are using AI to put the consumer in the driver’s seat, turning data into dynamic, value-rich engagement.

Move beyond basic product recommendations and into the future of predictive, preference-aware commerce that puts power directly into customers' hands.

• Harness first-party data to deliver meaningful, privacy-conscious personalisation
• Deploy AI tools that adapt in real-time to individual behaviours and preferences
• Scale personalised journeys across channels without compromising consistency
• Enable customer choice through customizable interfaces and flexible pathways
• Balance automation and authenticity to preserve the human touch
• Track impact metrics that align AI personalisation with customer satisfaction and growth