Lavina Suthenthiran | eTail London

eTail London 2025

24 - 25 June, 2025

QEII Conference Centre, London, UK

Lavina Suthenthiran

Head of Marketing RetailWire

Day 1, 24 June: Omnichannel Commerce Growth Strategies

8:40 AM Keynote Fireside Chat: Future-Proof E-commerce: Leveraging Emerging Tech for Long-Term Resilience

The e-commerce landscape is evolving faster than ever — from shifting consumer behaviours to economic headwinds and global trade disruption. Discover how to leverage emerging technologies not just to adapt, but to build lasting resilience and agility. We’ll explore the tools that help future-proof your operations and drive scalable, sustainable growth in an unpredictable market.

  • Hacks to identify and adopt emerging tech trends before they become mainstream 
  • Proven frameworks to measure the ROI of emerging technology investments 
  • Fostering a culture of innovation within your organization to stay competitive 

9:20 AM Keynote Panel Discussion: How Great Brands Become Unicorns: Strategies for Exponential Growth in Retail

What sets challenger retail brands apart from the rest? It’s more than just product-market fit — it’s vision, velocity, and the strategic use of data, tech, and customer obsession to scale fast and smart. Uncover the growth playbooks of today’s most successful retail unicorns and high-growth challengers. From building cult followings to leveraging content creators and UGC, learn how to set a winning strategy for exponential growth without losing your edge.

  • Craft brand stories that emotionally connect and convert across channels
  • Engineer virality and loyalty through community, content, and advocacy
  • Expand into new markets using data-led localization and channel diversification
  • Measure what matters to stay laser-focused on profitable, sustainable growth


Check out the incredible speaker line-up to see who will be joining Lavina.

Download The Latest Agenda