Lavina Suthenthiran

The e-commerce landscape is evolving faster than ever — from shifting consumer behaviours to economic headwinds and global trade disruption. Discover how to leverage emerging technologies not just to adapt, but to build lasting resilience and agility. We’ll explore the tools that help future-proof your operations and drive scalable, sustainable growth in an unpredictable market.

• Hacks to identify and adopt emerging tech trends before they become mainstream 
• Proven frameworks to measure the ROI of emerging technology investments 
• Fostering a culture of innovation within your organization to stay competitive 

What sets challenger retail brands apart from the rest? It’s more than just product-market fit — it’s vision, velocity, and the strategic use of data, tech, and customer obsession to scale fast and smart. Uncover the growth playbooks of today’s most successful retail unicorns and high-growth challengers. From building cult followings to leveraging content creators and UGC, learn how to set a winning strategy for exponential growth without losing your edge.

• Craft brand stories that emotionally connect and convert across channels
• Engineer virality and loyalty through community, content, and advocacy
• Expand into new markets using data-led localization and channel diversification
• Measure what matters to stay laser-focused on profitable, sustainable growth

In the world of the creator economy, brands are no longer just products or services — they’re stories, communities, and movements that people choose to be a part of. What if your brand could tap into that same powerful sense of belonging? In this session, we’ll explore how brands can learn from creators who’ve mastered the art of building communities, telling compelling stories, and creating authentic, lasting connections with their audience. From shifting your mindset from “broadcast” to “backstage,” to embracing participation, discover how you can build a brand that people don't just buy from — but actually care about.

• Craft a compelling brand narrative that resonates emotionally with your audience
• Shift from transactional marketing to relationship-building that invites true engagement
• Foster community-driven growth by turning customers into active participants
• Leverage storytelling to build authenticity and trust that transcends traditional advertising
• Embrace transparency and vulnerability to create deeper connections with your audience
• Apply creator economy principles to tap into attention, loyalty, and shared values