Tom Flumé

What sets challenger retail brands apart from the rest? It’s more than just product-market fit — it’s vision, velocity, and the strategic use of data, tech, and customer obsession to scale fast and smart. Uncover the growth playbooks of today’s most successful retail unicorns and high-growth challengers. From building cult followings to leveraging content creators and UGC, learn how to set a winning strategy for exponential growth without losing your edge.

• Craft brand stories that emotionally connect and convert across channels
• Engineer virality and loyalty through community, content, and advocacy
• Expand into new markets using data-led localization and channel diversification
• Measure what matters to stay laser-focused on profitable, sustainable growth

We will learn from a panel of leading retailers who leverage the power of customer insights to fuel innovation, enhance personalization, and optimize every touchpoint of the customer journey. From product development to loyalty programs, discover how actionable data is fueling sustainable growth.

• Utilize customer data to shape product offerings, marketing campaigns, and store experiences
• Leverage behavioural insights and purchase data to enhance personalization and targeted messaging
• Align data insights with strategic objectives to create seamless, omnichannel customer journeys
• Harness AI and machine learning to predict trends and anticipate customer needs with precision