Bård Kvamme

What happens when a retail space becomes more than a store — when it becomes a story, a sanctuary, and a statement? With the launch of Norrøna House, the iconic Norwegian outdoor brand set out to challenge conventional retail by fusing brand heritage, environmental values, and immersive design. The result? A flagship experience that invites customers into the world of Norrøna — not just to shop, but to belong.

We will take a deep dive into the strategy, creative vision, and execution behind Norrøna’s reimagined retail concept. Discover how thoughtful experience design can deepen loyalty, elevate storytelling, and blur the line between brand and lifestyle.

• Blend brand heritage and innovation to create emotionally resonant spaces
• Design immersive environments that engage the senses and extend beyond product
• Infuse sustainability into physical retail without compromising aesthetics or experience
• Create spaces that invite community through events, storytelling, and shared values
• Leverage architectural storytelling to guide customer flow and discovery
• Turn a flagship into a brand beacon that drives traffic and loyalty