Andrew Xeni

As regulatory pressure mounts and consumers demand greater transparency, Digital Product Passports (DPPs) are emerging as a powerful tool for forward-thinking retail brands. More than just a compliance requirement, DPPs unlock new opportunities to build trust, showcase sustainability efforts, and provide customers with unprecedented access to product-level data. We will unpack the essentials of the EU’s Digital Product Passport regulation and demonstrate how retailers can turn this mandate into a strategic advantage.

• Understand the core requirements of the EU’s Digital Product Passport regulation and its implications for retail brands
• Create a roadmap for DPP implementation that aligns with sustainability, traceability, and transparency goals
• Incorporate product-level data into your customer experience to build deeper trust and engagement
• Showcase your brand’s commitment to responsible sourcing and production with verified data accessible to consumers
• Integrate DPPs into existing digital infrastructure, from supply chain systems to consumer-facing platforms
• Ensure ongoing compliance through scalable systems that adapt to evolving regulatory standards
• Capitalize on DPPs as a competitive differentiator in an increasingly conscious consumer marketplace