eTail London 2025
24 - 25 June, 2025
QEII Conference Centre, London, UK
Nora Zukauskaite
Integrated Marketing Director - TikTok Shop U.K. (e-commerce / social commerce) TikTok ShopDay Two: Human-Centric Retail Experiences
9:10 AM KEYNOTE FIRESIDE CHAT: Who’s Really Telling Your Brand Story? Brand Identity in the Age of TikTok
TikTok Shop UK is transforming eCommerce landscape by merging content creation with in-platform shopping experience. This session will share proven strategies and customer success stories on how best to leverage the platform that’s rapidly transforming online shopping.
- How user-generated content, influencers, and live shopping events influence your brand identity and customer perceptions
- Insights into measuring the success of your TikTok Shop campaigns and their effect on brand equity.
- Practical tips to create your playbook to maintain control of your brand narrative while thriving in the dynamic TikTok Shop ecosystem
Check out the incredible speaker line-up to see who will be joining Nora.
Download The Latest Agenda