eTail Europe 2021

London, UK

Whitepaper & Video Center

User Generated Content: Letting the Customer Create their Journey [Benchmark Report]

With the boom of social media, how can retailers ensure that their voice isn’t lost? Recent debates on data empowerment has brought focus to a more engaged relationship between consumer and brand. Hence, User Generated Content (UGC) is a good indicator of a brand’s quality. The latest eTail Europe 2020 report focuses precisely on this: the world of digital, social media, e-commerce and everything in between. User Generated Content: Letting the Customer Create their Journey will give you the answers to top trending questions within your industry.


Bricks and Mortar Under Quarantine: How Are SMBs Dealing with the Effects of Covid-19?

For UK business owners, COVID-19 has disrupted everything. With customers and their cash stuck at home, maintaining cash flow has been the number one pain point for SMBs across the UK. However, for some SMBs, the lockdown has provided a massive opportunity to branch out and use this downtime to take a look at their business and plan their next steps. For those of you who are looking ahead, we’ve put together a few tips to help you grow help you grow longer term, as well as a short-term action plan to see you through this difficult time.


Guide to EU VAT Reforms 2020-25

This guide lays out the details and progress of assorted legislative proposals to update the VAT rules for the EU member states over the next five years. It also highlights the challenges to completing what is the most ambitious modernisation programme for the EU’s VAT regime in 30 years.


[On-demand Webinar] eTail Digital Summit Europe 2020

Tune in to hear from our bold industry leaders who will share some of the most valuable insights on the main challenges, trends and strategies that are shaping the retail industry in 2020. Learn how you can craft an authentic Omnichannel Experience to stay one step ahead of the crowd and one step closer to your customer.


[On-demand Webinar] How Smartphone Self-Scanning Technology will Transform Shopping in 2020

In 2020 retailers are embracing Digital Transformation to empower their customers' shopping experience. As a matter of fact, 74% of European retail shoppers either use or want to use self-scanning technology when available. So, how are you digitizing your customer shopping experience to boost your in-store efficiency while increasing your profitability in 2020? In our latest webinar with Sprinting Software you will discover how smartphone self-scanning technology can transform shopping and create meaningful interactions with your customers, and increase your revenue.


[On-demand Webinar] Finding Power in Data - How AutoTrader built a Self-Serve Data Platform

Business data has changed radically. Today, enterprises use thousands of SaaS applications and business systems that create a huge amount of data, resulting in a struggle for users to gain actionable insights. Organisations need a solution to simplify the end to end workflow, from data prep and governance to visualisation, delivery, and action. In our webinar with Looker and co-presented by AutoTrader, the UK leading digital automotive marketplace, you will learn how to tap into the potential of your data to optimise processes and strategies.


Breaking the Cycle of Impersonalisation: Nobody Cares [WHITEPAPER]

In Q3 of 2019, Valitor commissioned WBR Insights to survey 300 CMOs, COOs, Directors and Heads of eCommerce, and those of a similar standing from across Europe. In this report, we’ll look at how and why brands are building a personalised omnichannel experience, and why education around data, its use and the benefits of sharing data is crucial in building a trust-based dialogue between brand and customers.


Personalisation, Automation and Internationalisation: A 2019 Benchmarking Report

In Q1 of 2019, WBR Insights surveyed 100 Directors of Commerce from across Europe to find out more about the challenges they face and the innovative solutions they bring to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by SparkPost, PFS, SheerID, and the eTail Europe community.


The High Street is Dead (Long Live The High Street)

Hundreds of brick and mortar stores have been throwing down their shutters for good, altering the landscape of the high street drastically. The latest research report from WBR and Valitor features findings from 300 senior executives at major European retailers. The resulting report aims to retrace the steps that led to these mass closures, while exploring how the surviving retailers can go back to basics with their strategy, to pinpoint and exploit the true value of their in-store experience


Justifying Opinion with Facts

Are you tired of bad information informing even worse decisions? It doesn’t only happen on social media and in politics. Our latest report reveals that more than 40% of European eCommerce retailers do not use data to drive their marketing strategy. Inside, we look in detail at the techniques that some of Europe’s largest eCommerce retailers are using to stay relevant in an increasingly data-centric environment. Including topics like: Data sources: how many are too many? Getting a good look at the data: do you have an effective aggregate view? What’s stopping marketers from making better data-based decisions? Where do eCommerce executives plan to spend their data analytics budget? Just fill out your details to get started!


[ebook] '0 Results Found' The Case for Smart Site Search

Savvy merchants know relevant merchandising is the key to converting customers and driving revenue. You can’t sell what a customer can’t find, and your customer won’t buy what doesn’t meet their personal buying criteria.


[On-demand Webinar] Using AI and Machine Learning to Turn Web Visitors into Customers

In our latest webinar with Genesys you will explore how you can use AI and Machine Learning to get out from under a mountain of data and create meaningful interactions with customers at the moment of opportunity.


[On-demand Webinar] Loyalty.X - Benefits of Executing a Next Gen Loyalty Program

61% of retailers see customer retention as their biggest challenge. In such a competitive market, the customer is spoilt for choice on where to shop. To be on top of the competition and to keep their customers, businesses need not only to understand but to anticipate customer needs, while providing them with an experience rather than just loyalty points.


[On-Demand Webinar] Reaching Omnichannel Success with Data Analytics

It is now increasingly difficult for retailers to remain competitive against the ubiquity and scale of global online marketplaces while margins dwindle and the costs of meeting customer expectations only continue to rise. To overcome this, top retailers are consistently optimising their omnichannel strategy through data analytics; either by defining the next best store location or fine-tuning their physical and online stores performances and the interaction within them. Only when retailers integrate these outcomes into their overall offering, are they able to better understand their customers, outsmart their competitors and deliver cutting-edge operational efficiency.


[On-Demand Webinar] Increasing Conversion with Conversational AI

Meeting the high expectations of the modern shopper has never been more challenging. Consumers are confronted with a vast range of products, but choice doesn’t always equal conversion. The latest research shows that 56% of consumers have abandoned a website purchase because it was too difficult to find the right product. Find out how to use AI-powered digital assistants to offer consumers a conversational and frictionless service, and discover a scalable way to increase engagement and conversion by up to 107%.



Want even more reading material? View whitepapers and reports from our 2018 event.

2018 Media Center