eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

Whitepaper & Video Center

Personalisation, Automation and Internationalisation: A 2019 Benchmarking Report

In Q1 of 2019, WBR Insights surveyed 100 Directors of Commerce from across Europe to find out more about the challenges they face and the innovative solutions they bring to the table. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by SparkPost, PFS, SheerID, and the eTail Europe community.


The High Street is Dead (Long Live The High Street)

Hundreds of brick and mortar stores have been throwing down their shutters for good, altering the landscape of the high street drastically. The latest research report from WBR and Valitor features findings from 300 senior executives at major European retailers. The resulting report aims to retrace the steps that led to these mass closures, while exploring how the surviving retailers can go back to basics with their strategy, to pinpoint and exploit the true value of their in-store experience


Justifying Opinion with Facts

Are you tired of bad information informing even worse decisions? It doesn’t only happen on social media and in politics. Our latest report reveals that more than 40% of European eCommerce retailers do not use data to drive their marketing strategy. Inside, we look in detail at the techniques that some of Europe’s largest eCommerce retailers are using to stay relevant in an increasingly data-centric environment. Including topics like: Data sources: how many are too many? Getting a good look at the data: do you have an effective aggregate view? What’s stopping marketers from making better data-based decisions? Where do eCommerce executives plan to spend their data analytics budget? Just fill out your details to get started!


[On-Demand Webinar] Reaching Omnichannel Success with Data Analytics

It is now increasingly difficult for retailers to remain competitive against the ubiquity and scale of global online marketplaces while margins dwindle and the costs of meeting customer expectations only continue to rise. To overcome this, top retailers are consistently optimising their omnichannel strategy through data analytics; either by defining the next best store location or fine-tuning their physical and online stores performances and the interaction within them. Only when retailers integrate these outcomes into their overall offering, are they able to better understand their customers, outsmart their competitors and deliver cutting-edge operational efficiency.


[On-Demand Webinar] Increasing Conversion with Conversational AI

Meeting the high expectations of the modern shopper has never been more challenging. Consumers are confronted with a vast range of products, but choice doesn’t always equal conversion. The latest research shows that 56% of consumers have abandoned a website purchase because it was too difficult to find the right product. Find out how to use AI-powered digital assistants to offer consumers a conversational and frictionless service, and discover a scalable way to increase engagement and conversion by up to 107%.



Want even more reading material? View whitepapers and reports from our 2018 event.

2018 Media Center