eTail London 2024

25 - 26 June, 2024

QEII Conference Centre, London, UK

Whitepaper & Video Center

Releasing the Power of Digital Creative: Part 2 – A Perspective from Europe

With the approaching demise of the browser cookie, advertisers all recognize that maintaining the effectiveness of creative assets during campaign activation is more important than ever. Marketers are increasingly seeking solutions that will help them to better connect their big ideas to compelling, data-driven advertising campaigns. This report explores the obstacles leading to this challenge and other challenges associated with campaign activation. The report also analyzes the major opportunities EMEA advertisers have to improve performance and what role data and intelligence should play in their strategies.


Successful Retail Strategies for the Stay-At-Home Economy: How European Retailers Are Adjusting Their Capabilities to Match Consumer Demands

More people than ever are purchasing products online, and they’re more likely to visit stores close to their homes than those near their workplaces. Retailers must adapt their strategies to meet these new demands. This study explores how retailers are adjusting their marketing, sales, and fulfilment capabilities to meet the moment and harness the buying power of the new stay-at-home consumer.


2022 Social Media Advertising Trends in Europe and the UK

Businesses in consumer-facing industries like retail, consumer packaged goods, and eCommerce have made strides to adapt to recent disruptions and changes in consumer behaviour. Although many consumers are once again shopping for products and services in brick-and-mortar business locations, much of their business remains online, and the digital trend is showing few signs of slowing down. This report presents an analysis of how B2C advertisers in Europe and the UK are adapting their social media advertising to the current market. Here, readers will learn how important trends in social media advertising are impacting B2C companies’ marketing strategies and shaping their plans for customer engagement.


Optimizing Customer Authentication and Fraud Detection in Ecommerce

Ecommerce organizations have already taken some significant steps to protect themselves from consumer fraud in recent years. However, these companies are working to combat fraud in an ecommerce environment that is constantly evolving. This report explores how ecommerce organizations in the United States and the United Kingdom are currently adapting their strategies to the challenges ahead. Here, readers will learn how companies from different regions are approaching their fraud prevention strategies, which technologies they are prioritizing and what steps can be taken to reduce the risk of fraud in the coming months and years.


The eTail Guide to Retail Automation: How Automating Fraud Detection and Order Management Can Streamline Retail Operations

Order management isn’t the most talked-about topic in retail, but as retailers continue to shift a large portion of their transactions to digital channels, it’s an area that is full of opportunities. This report from the eTail conference series explores how retailers are using order automation to make their operations more efficient, as well as what challenges they face in combatting fraud, reducing chargeback costs, and saving time when managing and processing orders. Here, retail leaders will provide guidance and insights into their current technology implementations, best practices, and security statuses.


eTail UK 2023 Trends Report

The retail industry is going through a period of rapid change brought on by changing consumer behavior, the accessibility of technology, and of course the lasting effects of the COVID-19 pandemic. You’ve been thrown curveball after curveball, but you’ve prevailed.


eTail UK 2023 Innovation Briefing

It’s fair to say the global COVID-19 crisis had a significant effect on customer shopping behaviour with lockdown restrictions and lack of confidence in public spaces driving billions to embrace online retail and eschew brick-and-mortar locations.


eTail Europe 2022 Innovation Briefing

In our reports and conferences, we pride ourselves on showing our audience a behind the scenes look at the most successful retail initiatives. As a retail executive, you’ve had to quickly adapt to the changing retail landscape and we’re here to help. In our new eCommerce Innovation Briefing, we’re giving you an exclusive look at how major retailers such as BooHoo, Tesco, John Lewis, Zalando, and Farfetch are preparing for 2022 and beyond.


eTail Europe 2022 Case Study

Leading UK arts and crafts retailer Hobbycraft sources products from over 100 international trusted partnerships, operating globally across eight countries, including the UK, China, Taiwan, Turkey, India, and the Philippines. As part of its commitment to Corporate Social Responsibility (CSR), the company has internal practices to address human trafficking and modern slavery in its supply chain.


Guide to EU VAT Reforms 2020-25

This guide lays out the details and progress of assorted legislative proposals to update the VAT rules for the EU member states over the next five years. It also highlights the challenges to completing what is the most ambitious modernisation programme for the EU’s VAT regime in 30 years.


Evolving Digital Commerce: Defining the focus for eCommerce brands in 2022

In Q4 of 2021, WBR Insights surveyed 100 Heads of eCommerce and similar from firms across the UK, to find out what they thought of the future of customer behaviour, online customer experience, digital solutions, data management, and fulfilment services. The whitepaper aims to gain a greater understanding of where retail and eCommerce organisations see their strategic priorities now lie as we emerge from the pandemic. Moreover, it will assess the ever-changing landscape of eCommerce and customer experience over the next year.


Trends in Spend 2023: Building a More Seamless Customer Journey

As part of the eTail UK 2022 Connect event, WBR Insights profiled attendees to discover the key investment areas for their companies. Using this unique insight, we then surveyed a further 100 Heads of eCommerce from the United Kingdom’s largest brands to see why these key trends in spend are so important and to which business goals they are contributing.


[On-demand Webinar] A Retailer’s Guide: Harnessing the Power of Your People to Elevate The Customer Experience

We are all in the same boat here - The continued acceleration of digital adoption is putting pressure on traditional retail organisational structures; gone are the days when store operations can live in a silo separate from digital, contact centre, and fulfilment.


The power of social commerce: Optimising CX and the post-purchase experience

In Q2 of 2022, WBR Insights surveyed 100 Heads of eCommerce and similar from organisations across Europe, to find out about the challenges they are facing and the innovative solutions being brought to the table...


Strategic Priorities for eCommerce and Dynamic Delivery Options for Consumers

In Q4 of 2021, WBR Insights surveyed 100 Directors of eCommerce and similar from organisations across Europe, to find out about the challenges they are facing in 2021, and the innovative solutions they are putting in place. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by Allegro, Loqate and the eTail Europe community.


Regaining Control Over Dynamic Marketing & Leveraging Customer Data For Better eCommerce Experience

How are your customer's expectations of digital experiences are changing? How are you responding? And how are others, like you, adapting? We wanted to find out and share the findings with you. Get the latest insight by downloading Regaining control over dynamic marketing and leveraging customer data for better commerce experience.In Q2 of 2021, WBR Insights surveyed 100 Directors of eCommerce and similar from organisations across Europe, to find out about the challenges they are facing in 2021, due to the impact of the COVID-19 pandemic, and the innovative solutions they are putting in place. The survey was conducted by appointment over the telephone. The results were compiled and anonymised by WBR Insights and are presented here with analysis and commentary by Bloomreach and ROI Hunter and the eTail Europe community.


User Generated Content: Letting the Customer Create their Journey [Benchmark Report]

With the boom of social media, how can retailers ensure that their voice isn’t lost? Recent debates on data empowerment has brought focus to a more engaged relationship between consumer and brand. Hence, User Generated Content (UGC) is a good indicator of a brand’s quality. The latest eTail Europe 2020 report focuses precisely on this: the world of digital, social media, e-commerce and everything in between. User Generated Content: Letting the Customer Create their Journey will give you the answers to top trending questions within your industry.


[On-demand Webinar] E-Commerce: From Fraud Prevention to Online Trust

More and more legitimate customers are seeing their transaction denied at the payment moment of truth, because a merchant’s risk protocols deem them suspicious. In fact, one-in-six customers have experienced this exact problem when attempting to make a purchase online. This issue has now become a €400 billion problem worldwide. That is why it is absolutely vital to ensure that the point of purchase is as clean and frictionless as possible. The question is: how do we prevent it from happening to your business? Despite the techy side of e-commerce is not everyone's cup of tea, all professionals agree on how essential this is to bullet-proof this process.