George Abbott

Valued at $5.2 billion, Oura has achieved exponential growth, strongly driven by strategic retail expansion. In this session, we will hear from George Abbott, Director of International Retail at Oura, about what has driven this dramatic growth and the importance of strategic retail partnerships within this. We'll explore how Oura prioritizes new markets, scales operations efficiently, and keeps the customer experience front and center — even in rapid expansion. Want to hear from one of the fastest growing companies in retail, then be sure to visit the mainstage to hear from Oura.