Amy Wisniewski

Discover how alcohol-free beer brand Lucky Saint turned January into a record month with “Thou Shalt Go to the Pub”– a bold campaign giving away free pints to drive pub visits across the UK during one of the industry’s quietest periods. This session unpacks how in-house tech and a full-funnel marketing strategy powered the campaign, using shoppable content across paid, owned, and earned channels. You’ll learn:

• How to build seamless, engaging consumer journeys with clickable, mobile-first content
• The marketing channel mix that delivered reach and ROI
• Practical tips for connecting digital touchpoints with offline action
• The omnichannel ripple effect: what we learned, what we’d do differently