Amy Wisniewski | eTail London

eTail London 2025

24 - 25 June, 2025

QEII Conference Centre, London, UK

Amy Wisniewski

Head of eCommerce Lucky Saint

Day 2, 25 June: Human-Centric Retail Experiences

2:05 PM “Thou Shalt Go to the Pub”– How Lucky Saint Drove Omnichannel Impact with Shoppable Content

Discover how alcohol-free beer brand Lucky Saint turned January into a record month with “Thou Shalt Go to the Pub”– a bold campaign giving away free pints to drive pub visits across the UK during one of the industry’s quietest periods. This session unpacks how in-house tech and a full-funnel marketing strategy powered the campaign, using shoppable content across paid, owned, and earned channels. You’ll learn:

  • How to build seamless, engaging consumer journeys with clickable, mobile-first content
  • The marketing channel mix that delivered reach and ROI
  • Practical tips for connecting digital touchpoints with offline action
  • The omnichannel ripple effect: what we learned, what we’d do differently

Check out the incredible speaker line-up to see who will be joining Amy.

Download The Latest Agenda