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eTail Europe 2018

June 19-June 21, 2018

Queen Elizabeth II Conference Centre, London

44 20.7368.9465

eTail Europe Articles

At eTail Europe, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular articles and case studies.

Retail CMOs Turn to AI to Improve Consumer Relationships

Building Lasting Consumer Relationships In Retail

How the Marks & Spencer Loyalty Card Upgrades In-Store Fulfilment & Personalisation

A loyalty programme is just the first step for Marks & Sparks' data driven approach.

Lego Has the Building Blocks for Social Media Success

Discover how Lego creates and leverages tailored content to engage customers across its social media channels.

How Graze Uses Analytics to Deliver Personalisation and Multi-Channel Growth

Data-fueled personalization is key to Graze's growth strategy. Here's how they do it.

The Importance of Digital Skills

How to address the digital skills gap.

River Island’s Digital Transformation Strategy Has an Omnichannel Focus

Bringing their online channel strategy into the store has been key for River Island's success on the high street.

Boots Sales Assist App Prescribes a Better Customer Experience

Boots is in an ideal position to improve its services with this kind of assisted selling.

Multichannel Differentiation: Lessons From A Top 20 US Retailer

All of your company’s content, social messaging or advertising campaigns offer an opportunity for your customers to interact with your brand.