eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

The Importance of Digital Skills in Today’s World

We are living in a digital world. As technology advance and consumers are becoming more switched on than ever before, it's never been more important to understand how to harness the power of digital technologies to help improve your career prospects, boost brand awareness, and branch out to your target audience in a way that commands results.

As the world evolves, most businesses and organizations have gone through, or are at least preparing for, a certain degree of digital transformation. In fact, 27% of senior executives rate digital transformation as now being ‘a matter of survival’. What's more, a third of CMOs say that digital marketing will account for 75% or more of their spending within the next five years.

It's plain to see that acquiring digital skills and gaining new qualifications is the key to success in the modern age - and whether you're a young upstart looking to climb the career ladder, the founder of a startup, or a senior executive in charge of a large team, a failure to keep up with the times could prove disastrous.

The digital skills gap

In today's world, people like to consume content, make buying decisions, stream music, complete banking transactions, share their thoughts, and do a host of other stuff on the go. The contemporary consumer is also immune to plastic sales pitches and cheap marketing ploys.

Considering 78% of internet users carry out product research online, it’s hard to understand why so many companies are lagging behind when it comes to savvy digital marketing skills.

It's clear that there's still a huge digital skills gap across a broad range of industries - and it needs to be closed. Those who take measures to upskill themselves and offer skills that no one else can will be the ones will reap the benefits of long-term success. That said, the true key to success isn't just taking a one-off course, but by committing to the notion of lifelong learning. And it's easier than you think.

Due Your Specialized Digital Skills Portal

We've established just how important lifelong learning is in today's digital world, so let us tell you a little more about Due Digital. In a nutshell, is a specialized informational hub dedicated to building and enhancing your digital skills and expertise.

Whether you work within the realms of IT, software development, online marketing, business development, UX/UI Design, or any other digital-based discipline, Due Digital's user-friendly platform offers an experience tailored to the individual, providing updates on the latest conferences, networking events, courses, and job opportunities.

As a platform dedicated to helping businesses and individuals step into the digital world and invest in a brighter future, works to help people save time, streamline their efforts, and stay one step ahead in a digitally transformed world.

Here's what you can do with Due Digital:

  • Find your dream job in the digital industry using a real-time job board
  • Boost your CV and skill sets with relevant training opportunities
  • Connect with individuals and corporations that will help you achieve your goals
  • Follow topics of your interest and see what's new in the world of digital innovation

Plus, if you're hiring or looking to collaborate, can help to find the right candidates to work, study or partner with you, and your institution. Networking is priceless in this day and age, and Due Digital's platform makes it simpler for users to forge connections with people that will make a difference.

Time, tide and digital transformations wait for no one. To thrive, and indeed survive in this day and age, networking, training and lifelong education are the core ingredients to success - start learning today and make sure you don't get left behind.

Article by: Dan Hughes

Return to Blog