25th April Main Day One: Actionable Strategies For Omni-channel and Digital Success

Moloco’s Retail Media Business Team will be hosting a private networking lunch and learn during eTail Europe in the heart of central London. eTail is fast becoming the event for retailers to explore new technologies that improve business performance and overcome digital pain points.

You’ll hear an industry leader perspective on how retail media can drive new growth for your platform, and get insights on how to build an ads business like Amazon.

Key topics include:

• The steps e-commerce retailers need to build a successful retail media business, generate advertising revenue, and grow digital sales
• The impact of retail media on your business metrics
• Diverse perspectives from industry peers

Please note: this event is invitation only. If interested in attending, please reach out to the eTail Europe Event Team. Zahra Ali, zahra.ali@wbresearch.com.

This is a great opportunity to learn, ask questions, and network around one of the hottest topics in retail. We look forward to having you there!

Moderator: Paul Childs, VP Business Development EMEA, Moloco

Sponsored by: Moloco

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Bloomreach will be hosting an exclusive roundtable lunch at eTail Europe on 26 April, 12:45pm. They’re bringing together 15 senior experts from leading retail brands to explore how to win in a cookieless world. Together, they’ll discuss how brands can truly connect with their audiences in the new cookieless context, through new engagement tactics and a more considered omnichannel strategy.

They look forward to having you at their table and to hear how retailers are preparing for a cookieless future. To sign up please reach out to the event organizer.

And if you can’t make it to the roundtable, please feel free to drop by the Bloomreach stand -the team will be on hand to discuss any of your pressing Cloud Commerce queries, from personalisation to replatforming.

Please note: this event open to retailers brands by invitation only. If interested in attending, please reach out to the eTail Europe Event Team. Zahra Ali, zahra.ali@wbresearch.com.

Sponsored by: Bloomreach

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• Explore how the car buying journey has been digitised and what task consumers are now looking to complete online when making a major purchase

• Learn how automotive retail, a traditional bricks and mortar industry, has successfully transitioned to digital retailing

• Consider the role of marketplaces within the new customer journey

• Understand the road ahead for car buying and how digital innovations will change the way consumers buy their cars

Ian Plummer

Commercial Director
Autotrader UK

See Bio

The need for speedy delivery is becoming more important whether fulfilled from a warehouse, micro-fulfilment centre or store. However delivering this profitably is a challenge. However, as customer demand for fast delivery grows and as new entrants are shaking up the market, all retailers need to respond. Innovations in technology or last-mile delivery, combined with omni-channel business processes, are helping create seamless, efficient anywhere to anywhere fulfilment operations.

• How the right omni-fulfilment processes will drive ecommerce growth

• How to minimise costs whilst maximisng customer service

• How to enable in-store picking quickly and effectively

• How real-time order decisioning is critical for you and your customer

Wayne Snyder

VP Industry Strategy
Blueyonder

See Bio

With the emergence of new niche marketplaces, it’s important to understand how to participate and where your best ROI will be. Attend this panel to understand how to best shape your marketplace strategy.

• Thinking about your marketplace presence from a brand perspective

• Rethinking your stock management models

• Examining your existing infrastructure and adjusting as needed

• Considering new internal roles (marketplace manager, marketplace trader, head of marketplaces)

• Understanding the pitfalls of launching marketplaces

• Looking at viable marketplaces outside of eBay, Amazon, etc. in order to acquire customers • Maintaining profitability when using a marketplace

Lindsay Fisher

Co-Founder
Sparkbox

See Bio

Jessica Christenson

Regional Vice President of UK&I
Mirakl

See Bio

Jason Smith

VP of Sales UK & Europe
MoEngage

See Bio

Effective omnichannel execution is critical for success in 2022. This session will review common pain points such as getting alignment internally, bringing digital experiences in-store, getting buy-in from store teams, incentivising correctly and much more. Get your omnichannel challenges solved during this kick off group panel discussion. At the end of the session, chat in small groups as you problem solve collaboratively.

• Getting your internal teams to work together and collaborate to provide a seamless digitised in store experience

• Having tech partners play a larger role in shaping both online and offline customer experiences

• Having alignment between internal teams and understanding every department has their own

set of priorities

• Working through operational challenges (setting goals, working fast and efficiently, ensuring you

have the right teams involved, being more flexible and agile)

• Making sure leadership is empowering decision making around omnichannel

• Thinking holistically about the entire customer experience

Gül Heper

Chief Marketing Officer
DBT Capital (former Coca-Cola, BBH, Nespresso, HTL hotels/Scandic to name a few)

See Bio

Carl Goldsmith

Etail & Digital Strategy Manager
Bang & Olufsen

See Bio

Kate Nightingale

Conference Co-Chair, Consumer Psychologist and Founder, Humanising Brands and Head of Brand and Customer
Maemo

See Bio

Case Study: How to tailor payment options to suit your customer needs, while matching your brands values and quality of service.

Speakers:

-Lyndal Newman, Director of Marketing EU, Splitit

-Jerome Brustlein, Chief Operating Officer, Fenton

With so many point-of-sale financing options out there, how do you choose the right ones for your customers and your brand. 

• What are the right questions to ask your business
• Payment flexibility is a must, but too many can be overwhelming
• Considerations for offering a consistent and efficient omnichannel experience
• How to educate your shoppers on making the right choice for them

Lyndal Newman

Director of Marketing EU
Splitit

See Bio

Jerome Brustlein

Chief Operation Officer
Fenton

See Bio

Being able to optimise the omnichannel journey is critical for brick and mortar retailers. This panel will review specific strategies and present tactical take-aways to help support your omnichannel retail business.

• Working through the internal challenges of integrating online and offline

• Removing friction points for customers when they are in-store

• Rethinking payment options

• Understanding how to manage stores as ‘warehouses’ and vice versa

• Integrating live stock inventory, click and collect, store fulfillment and other omnichannel initiatives to better serve your customers

Rob Watson

Independent Retail Consultant
Hotter

See Bio

Jenn Yorke

Chief Customer Officer
Ometria

See Bio

Kate Nightingale

Conference Co-Chair, Consumer Psychologist and Founder, Humanising Brands and Head of Brand and Customer
Maemo

See Bio

This kick-off session outlines targeted conversion optimisation strategies that are guaranteed to move the needle for your online channel. Increase conversion rates today after attending this presentation.

·       Why to disrupt when the business is rocketing? Passion, Revising Goals to make them challenging.

·       Creating and Retaining customer loyalty with higher Lifetime Value.

·       Redesigning the processes and organisation for better efficiency.

·       Product innovation to with true stakeholders in mass.

·       New ways of creating and delivering knowledge rich content.

Syed Faiz Ali

Head of E-Commerce
The Jewellery Channel

See Bio

Since setting up their ecommerce platform in 2019, the Co-op has scaled their online commerce business immensely. Key to this growth was helping customers search for and discover products to purchase. In this fireside chat Gareth Cottiss, eCommerce Development Manager at the Co-op, will discuss the following: 

• How they transformed their on-site search and recommendations
• The key use cases 
• The future direction for their search and discovery

Gareth Cottiss

eCommerce Development Manager
Co-op

See Bio

Oliver O'Brien

Sales Manager
Algolia

See Bio

Many marketers are focused on the beginning of the shopping funnel, putting less emphasis on the post purchase journey. There are many opportunities to drive retention, increase repeat purchases and more using an effective post purchase process. Our panelists will review how to maximise the latter part of the customer journey.

• Recognising the post purchase path has evolved over time and is more complex than ever

• Tackling the process of bringing customers back to your brand

• Avoiding discounting or specific promotions and focusing on content driven post purchase campaigns

• Using blog content, app content, showcasing new releases of content for complimentary products, how-do guides or instructional content

• Demonstrating to customers that you care about them long term (beyond just the purchase)

• Finding technology partners that can support you in these efforts

Nava Brief Fried

Co-Founder & CEO
Calypsa

See Bio

Lindsay Hong

COO
Locaria

See Bio

The retail supply chain has changed dramatically due to the fuel crisis, driver shortages and many more challenges plaguing the industry. This session takes a close look at whether these issues will be long term, and how to address them effectively.

·       Determining the impact of potential supply chain issues as product moves across borders

·       Planning for supply chain disruptions

·       Identifying if supply chain issues are due to the pandemic or post Brexit rules and regulations

Keeping customers in the loop around potential delivery and fulfillment issues 

Ben Hare

COO
Tinyme

See Bio

Jason Smith

VP of Sales UK & Europe
MoEngage

See Bio

With customers' expectations increasingly rising, digital experience intelligence (DXI) combines quantitative and qualitative analytics to help proactively address any potential issues and highlight opportunities within your customer journey. At Bazaarvoice we have been leveraging DXI, via FullStory, to help continuously improve our customer experience. In this talk you’ll hear about what DXI is, why it’s important and how Bazaarvoice have been using digital experience intelligence to drive customer centricity throughout the customer lifecycle.

Sponsored by: FullStory

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Sorcha McNamee

Lead DXI Engineer
Fullstory

See Bio

Today’s retail customers are focusing on ethical business practices - looking at production processes, recycling and the global supply chain. Retailers have started to embrace sustainability, looking at the importance of these processes to meet customer expectations. This keynote presentation will review how to transform your operations, meet customer needs and use digital channels to assist with building sustainable internal models for your business.

•  Understanding where your emissions are coming from to avoid additional costs from regulations
• Thinking and addressing overproduction concerns
• Becoming an effective change agent for the company’s sustainability agenda
• Rethinking your supply chain and post purchase process with a sustainability lens
• Making sustainability part of the brand experience

Christian Möhring

CEO & Founder
Madeone

See Bio

Jason Smith

VP of Sales UK & Europe
MoEngage

See Bio

The importance of omnichannel in today’s retail environment is more critical than ever. In this session Chris tells the story of how over the course of 20 years Presto Music has morphed from a bricks and mortar only retailer, to one which is over 95% online, but why he now believes that the future lies more than ever in getting the store element right.

·        Understanding how different products work differently online and instore.

·        Stopping your sales teams competing with each other

·        How a store is vital for supply side relationships

·        Telling stories to drive engagement

·        Building a local community to inspire an online one

·        How brilliant people are channel agnostic  

Chris O'Reilly

CEO
Presto Music

See Bio

The gift card market is undergoing a huge shift as retailers and consumers adjust to the new omnichannel world.

With the right strategy, the revenue and customer acquisition potential for retailers is huge.

However, not enough retailers are responding to this multi-billion market and the shift to digital, and risk being left behind by their competitors and their customers.

This session evaluates the ever growing gift card industry, the rapid growth and opportunity in eCommerce gifting, and shows retailers how to capitalise to increase profits, loyalty and customer acquisition.

-Insights and trends of the European gift market

-Ways to improve your gift card proposition and reach

-Best practice examples of European Retailers

Heather Rogers

Senior Director of eCom
BH Network

See Bio

This closing session focuses on changes in the high street – how to innovate in a highly competitive and rapidly changing retail environment.

• Finding additional revenue streams to reduce your reliance on the high street

• Shifting pricing and distribution models if needed

• Readdressing your brand proposition and how strong your brand presence is across channels

• Figuring out how to innovate as the industry is changing quickly

• Completely rethinking your store experience to merge digital and offline while adding value to the customer

• Understanding in-store experiences will be more experiential

• Providing added value to your customers

Lindsay Fisher

Co-Founder
Sparkbox

See Bio

Kate Nightingale

Conference Co-Chair, Consumer Psychologist and Founder, Humanising Brands and Head of Brand and Customer
Maemo

See Bio

Online marketplaces have been one of the biggest digital innovations in the etail space. They attract significant traffic and have high visitor engagement, thanks to their fast delivery propositions, broad choice of products and competitive prices. In this presentation Robin will discuss how marketplaces can affect brands and how brands can benefit from their unique proposition.  

• What is a brand these days, what is a marketplace

• Should Brands and Marketplaces Compete or Collaborate

• Where will customers want to shop in the future – brand site, marketplace, or both

• How can Brands and Marketplaces complement each other’s strategies

• Case study of The Watch Shop

Robin Phillips

CEO
The Watch Shop

See Bio

The digital marketing paradigm is changing. With the rising costs of acquisition, as well as the announced death of third-party cookies, successful brands will be the ones who can leverage their existing audience, turning them into loyal customers and advocates. That means building the ultimate consumer journey based on a solid first-party data strategy. Experience Analytics is the cornerstone of such a strategy.

• What does the end of third-party cookies and the rising costs of acquisition mean for your brand?

• How to capture the 3 key moments in the consumer journey for a successful 1st party data strategy

• Analysing your own audience's behaviour to design highly efficient journeys

• Switching the focus from costly biannual UX revamps to an iterative development approach

• Unlocking your potential when it comes to maximising conversion rates

Sponsored by: Scalefast

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Amandine Soares

General Manager Air360 & Data
ScaleFast

See Bio

Nelson Fernandes

Digital Analytics Manager
Clubmed

See Bio

The redesign process is a complicated one – this panel looks at the process to update web experiences from beginning to the end.

• Figuring out your timeline and exactly what you are looking to accomplish and how quickly

• Determining what key factors need to play a part in your redesign

• Rethinking areas of your site design based upon customer insights

• Ensuring you are meeting the expectations of all of your stakeholders (executive leadership, cross departmental stakeholders, marketing, agency partners, etc.) and that they align with your finished product

• Reviewing lessons learned at the end of the process to focus on future improvements

James Robinson

Head of Conversion Rate Optimisation
Sofology

See Bio

Natalia Giovanoli

Global Website Manager/Global e-Commerce
Stokke

See Bio

Lindsay Hong

COO
Locaria

See Bio