eTail Europe 2021

London, UK

Jennifer North, Head of Digital Experience at Hobbycraft

Jennifer North


Head of Digital Experience
Hobbycraft

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020


3:05 PM Case Study Remix: Using AI Driven Site Search To Optimise Product Discoverability On Your Site

Jennifer has worked in digital customer experience for 21 years. She’ll focus on how Hobbycraft has used AI driven site search to optimise product discoverability on their site.

  • The role that site search plays in the journey
  • Reviewing personalisation automation at scale using AI from the day to day site search point of view
  • How to optimise site search to become more relevant for the individuals and their experiences
  • How to extend product discoverability via product recommendation optimisation

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020


2:45 PM Table #2: CX Optimization Best Practices

Hosted By: Jennifer North, Head of Digital Experience, Hobbycraft


Each of our retailer roundtables has a host to facilitate an in depth discussion around a specific topic. Meet and network with peers who can give you different perspectives and who share similar interests. This roundtable is focused on CX best practices.