Jennifer North

Head of Digital Experience Hobbycraft

Jennifer has worked in digital customer experience for 21 years, living through all the revolutions. She learned the ropes, and coding, in the early days agency side, then moved across to luxury to run multi-channel at Farrow & Ball in 2005 for 7 years. Following that she had 2 very educational years heading up digital experience in the fiercely competitive world of B2C financial services before leading omni-channel strategy and proposition at B&Q. In 2017 she moved to Hobbycraft, firstly to lead a pure play strategy for core categories, briefly ran the customer data and loyalty programme and finally back to digital customer experience, where they are currently achieving ambitious growth and boosting their transformation journey.