James Robinson

Head of Conversion Rate Optimisation Sofology

Sofology's mission is to help everyone feel at home on a sofa they love. This means finding a design that you will fall in love with every day when you get home, with a real focus on guiding everyone to make the right choice. Our market research shows that more than 85% of consumers research online prior to purchasing, but the majority continue to visit our showrooms to feel and sit on the sofas, with comfort a key reason why a customer selects a particular model. We need to support our customers to shop in the way that suits them, whether they prefer to shop purely online, solely in a showroom or a combination of the two.