eTail Europe 2021

London, UK

Christian Möhring

CEO & Founder

Check out the incredible speaker line-up to see who will be joining Christian.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

4:55 PM Enable The Future Of Mass Customization

Over the last decades large brands and companies were not able to unlock the full potential of mass customization. The complexity of customized products as well as the direct to consumer business challenges are main barriers. Mass customization has to be considered more than ever before as a relevant growth driver for many established e-commerce business models. A key to success is to take-out complexity through-out the end to end process. Christian will share his own experiences with enabling customization business working for large corporations as Nike and Ikea, SMEs and his own consumer-facing mass customization business model for customized helmets on

  • Discovering the truth behind successful mass customization business models
  • Obtaining valuable Nike and IKEA insights
  • A straight forward start-up and entrepreneur's perspective