Alex Rutter

Director of IBM Watson Customer Engagement, UK & Ireland IBM

A regular external speaker and board member of the CBI Top 35 under 35 committee, Alex focuses on how the three aspects of Marketing, Commerce and Supply Chain can help deliver a seamless customer centric experience in a world where organizations grapple with the challenges of digital reinvention. Prior to his current role Alex led IBM’s recent $2bn+ acquisition of The Weather Company across EMEA where Mobile Technology, Consumer advertising and Digital Marketing Technology formed IBM’s re-entry into the Business to Consumer space. 

When not working, Alex can be found cycling or playing rugby. He lives in London with his partner and daughter.