eTail London 2024
25 - 26 June, 2024
QEII Conference Centre, London, UK
Day 1 - 25 June, 2024
The Future of Shopping: Immersive Retail Tech & Seamless Customer Experience
8:00 am - 8:45 am
Registration + Breakfast
8:45 am - 8:50 am
Welcome Remarks
Leo Martinez, Program Director, eTail London
8:50 am - 9:00 am
Chairperson’s Opening Remarks: Understanding Today’s Retail Consumer Behaviours
Walter Pasquarelli -
Generative AI & Data,
The Economist
9:00 am - 9:20 am
KEYNOTE FIRESIDE: Success Unwrapped: Driving Digital Innovation and Building Enterprise Capabilities with Mars Wrigley
Neil Reynolds -
Global VP Digital Commerce,
Mars Wrigley
Walter Pasquarelli -
Generative AI & Data,
The Economist
9:20 am - 9:40 am
KEYNOTE CLIENT CASE STUDY: Retail Reimagined: The Modern Ethos of Customer Experience
Sponsor: Vercel
9:40 am - 10:30 am
KEYNOTE PANEL DISCUSSION: Mastering the Art of Optimizing Brand, Loyalty, and Trust
Forest Kwok -
Chief Marketing Officer,
Vitl
Diego Mandelbaum -
Chief Executive Officer,
KF Beauty
Elliot Rayner -
Chief Marketing Officer,
Arion
Annie Karlsson -
Chief Commercial Officer,
Bemz
- Successful customer loyalty structures as a competitive differentiator
- Data and AI applications driving personalized, frictionless customer loyalty experience across all channels.
- Building trust, loyalty, and advocacy through authentic brand experiences and community-building
- Metrics and KPIs for evaluating the success of loyalty programs
10:30 am - 11:00 am
SIGNATURE MARKETING MASTERCLASS: From 0 to 40+ Million Monthly Downloads: Mastering Viral Success with The Diary of A CEO
Grace Andrews -
Marketing Director,
The Diary of A CEO with Steven Bartlett
Introducing Grace Andrews, the marketing extraordinaire behind UK's No.1 podcast ‘The Diary of a CEO with Steven Bartlett’, a compelling podcast into the mind of world’s most influential CEO's, experts, and thinkers.
Steven Bartlett is UK’s #1 trending entrepreneur, speaker, host and author of ‘The Diary Of A CEO: The 33 Laws for Business & Life', and guest judge on BBC’s Dragon’s Den (Shark Tank).
Let’s breakdown the digital channels:
- #1 Most popular Apple podcast of 2023 in the UK
- #9 Most popular Spotify podcast globally
- 12,300,000+ million podcast followers/subscribers
- Diary of a CEO You Tube - 4+ million subscribers
- Instagram @steven - 3.3+ million followers
- 3.5+ million books sold around the world
- LinkedIn - 2+ million followers
- Tik Tok @steven - 1.6 million+
- Facebook - 1.1 million followers
- Threads @steven - 404k+ followers
+First Timer Meet-Up
- Real-world strategies on how AI can revolutionize CX
- Predictive analytics for demand forecasting and customer-facing personalisation
- Pioneering applications to future-proof your retail strategy with Generative AI
+First Timer Meet-Up
+ AI Powered Retail Revolution
+ Women in (R)etail
Sponsor: SheerID
12:30 pm - 12:50 pm
CLIENT CASE STUDY
- Exploring demographic shifts, technological advancements, and cultural changes shaping future consumer behavior
- Agility and flexibility in your retail strategy to respond quickly to changing consumer preferences and market dynamics.
- Growing demand for personalized shopping experiences tailored to individual preferences
- Building consumer trust through ethical data practices
1:30 pm - 2:40 pm
Networking Lunch + Expo
Future Of eCommerce Summit
2:40 pm - 2:45 pm SUMMIT A: Chair Opening RemarksFuture Of eCommerce Summit
2:45 pm - 3:05 pm ON-BRAND: A Shopping Trip in 2030: Warning - Spoiler alert into the Future! (FUTURE TECH) Dr. Anamika Datta - Digital Product Expert, .Let's go shopping in 2030. The future of shopping experience is going to look slightly - futuristic. Thanks to the current experimentation and innovation, we have been able to
take a sneak peek into what technology can do - and what it is even started doubt behind closed doors.
VR/AR, Artificial Intelligence shopping assistance robots, your wardrobe dressing room in your phone, spray-on dresses you can feel - these are just the beginning.
Warning: Spoiler alert - Once you see the future, there is no unseeing it. On our shopping trip, we will explore together what potential solutions the biggest companies and tech giants are experimenting with, what seems viable and exciting and how it will shape how you and your customer will interact in the very near future.
When you know how this looks like, you will be able ton pick and choose what is relevant to your business and your customer - and your product.
Future Of eCommerce Summit
3:05 pm - 3:25 pm CLIENT CASE STUDY BY UNBXDFuture Of eCommerce Summit
3:25 pm - 3:45 pm ON-BRAND CASE STUDY: The Future is Our Present: Shop Like a Millionaire with The Meta YouVerseFuture Of eCommerce Summit
3:45 pm - 4:25 pm PANEL INTERACTIVE: Customer-Centric Digital Transformation to Meet Omnichannel Customer Expectations Josh Clarkson - Director Digital, Russell Stover David Wilkinson - Executive Director, Steen & Strom Daniel Finley - Chief Executive Officer, Debenhams- Evolving preferences of customers from brand discovery to purchase and beyond.
- Applications of data and analytics to create a holistic view of your customers, enabling personalized interactions at every touchpoint
- Enhance usability, functionality, and accessibility of digital platforms
- Identify (KPIs) and metrics to track the effectiveness of your customer-centric digital transformation
Customer Loyalty & Retention Summit
2:40 pm - 2:45 pm SUMMIT B: Chair Opening RemarksCustomer Loyalty & Retention Summit
2:45 pm - 3:05 pm ON-BRAND w. FIELMANN: Digital Empathy 360: Merging Emotional Design with Omnichannel Brilliance Stephanie Weber - Head of User Experience Design, Fielmann- How to deliberately incorporate emotions in digital product development to effectively translate user needs
- How can one effectively convey brand values in the user interface
- Omnichannel Strategy: How to transfer retail excellence into the digital realm
Customer Loyalty & Retention Summit
3:05 pm - 3:25 pm CLIENT CASE STUDY by SearchPilotCustomer Loyalty & Retention Summit
3:25 pm - 3:45 pm ON-BRAND w. DECATHLON: Becoming an Elite Retailer And The Role of Consumer Co-Creation Laurent Evain - Head Data Marketing France, Decathlon FranceLaurent Evain
Head Data Marketing FranceDecathlon France
Customer Loyalty & Retention Summit
3:45 pm - 4:25 pm PANEL INTERACTIVE: How To Build Brand Loyalty Through Relationship-Marketing Strategy That's Rooted In A Value Exchange Constantine Gavrykov - Sr. Director, Product Design, E-commerce, Decathlon Group Manuela Brgles Cabraja - Global Head Of Customer Care & Personal Relationship Management, Foreo- Investing in post-purchase engagement and ongoing customer support to nurture loyalty beyond transactions
- Building open and transparent communication channels to facilitate dialogue with customers.
- Encouraging feedback, suggestions, and reviews to demonstrate responsiveness and accountability.
Manuela Brgles Cabraja
Global Head Of Customer Care & Personal Relationship ManagementForeo
(invite-only for Brand & Retail Executives)
5:00 pm - 5:40 pm
PANEL INTERACTIVE: Personality Pays: How Purpose-Driven Brands Drive Profits and Impact
Sayed Gaffar -
Vice President, Global Ecommerce,
The Topps Company
Kimmo Jurki -
Global Head, External Products,
H&M
Sumeet Ambre -
Head of Ecommerce,
The Craft Irish Whiskey Co.
- Purpose-driven branding and its significance to stand out in crowded markets and differentiate from your competition.
- Strategies for engaging and resonating with conscious consumers through purpose-driven messaging and storytelling.
- The importance of authenticity and aligning brand values with consumer beliefs
5:40 pm - 6:00 pm
ASK THE EXPERTS!?
Walter Pasquarelli -
Generative AI & Data,
The Economist
Be part of the show and join this interactive audience Q&A session with speakers to get solutions to your most pressing questions, share your session takeaways, and engage in a healthy debate with some of the greatest minds in retail.