eTail London 2024

25 - 26 June, 2024

QEII Conference Centre, London, UK

26th June 2024, Day Two

Next-Level Hyper-Personalized Customer Loyalty & Customer Experience

8:00 am - 9:00 am NETWORKING BREAKFAST FOR ALL ATTENDEES

*eTail Advisory Board Breakfast (invite-only)

*Women in (R)etail Breakfast (invite-only)

8:00 am - 9:00 am CHECK-IN WITH YOURSELF: Health & Wellness Sanctuary

MAIN STAGE

9:00 am - 9:05 am WBR Welcome Remarks

Leo Martinez, Program Director, eTail London

9:05 am - 9:10 am Chairperson’s Opening Remarks

8:50 am - 9:10 am KEYNOTE FIRESIDE CHAT

9:10 am - 9:50 am PANEL INTERACTIVE: ‘Connect to Consumer’ is the Future For Seamless 'Unified Commerce’ Experience

Tara McRae - Chief Marketing & Digital Officer, Clarks Gareth Locke - Chief Growth Officer, Mytheresa Amit Keswani - Chief Omnichannel Officer, Chalhoub Group
  • Evolving consumer expectations and behaviours driving the need for a connected, seamless shopping experience.
  • Improve profitability, create personalized customer experiences, and diversify revenue.
  • Ensuring a cohesive brand experience from online browsing to in-store interactions
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Tara McRae

Chief Marketing & Digital Officer
Clarks

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Gareth Locke

Chief Growth Officer
Mytheresa

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Amit Keswani

Chief Omnichannel Officer
Chalhoub Group

9:50 am - 10:10 am CLIENT CASE STUDY by KLAVIYO

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Gianfranco Cuzziol

Group Head CRM & Personalisation
Natura & Co, Avon

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Katharina Sutch

Director of Global Shopper Insights
LEGO

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Kshira Saagar

Senior Director, International Data Science & Analytics
DoorDash

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Tony Navin

Director eCommerce, International
Kraft Heinz

10:50 am - 11:30 am Recharge Morning Break

11:30 am - 11:50 am CLIENT CASE STUDY

11:50 am - 12:30 pm PANEL INTERACTIVE: Achieving Cult Brand Status: Unlocking the Power of Live Commerce, Retail Media, and Emerging Channels for Ecommerce Success
Thijs Vermeulen - Director, eCommerce EMEA, Stanley 1913 Jackson Fernandez - Senior Head of Ecommerce Europe, Puma
  • The role of live commerce as a growing trend in retail ecommerce
  • Leveraging storytelling, content marketing, and influencer partnerships to enhance brand perception while driving conversions and sales.
  • Advantages of retail media in ecommerce platforms, including precise targeting, increased visibility, and higher conversion rates
  • Impact of influencers, content creators, and platform partners to amplify reach and engagement in live commerce and retail media campaigns
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Thijs Vermeulen

Director, eCommerce EMEA
Stanley 1913

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Jackson Fernandez

Senior Head of Ecommerce Europe
Puma

10:50 am - 11:30 am GATHER & CONNECT MEETUPS

+Achieving Cult Brand Status w.Social Commerce

+ Founders Circle -Young Brands

+Gen Z Future of Retail

11:30 am - 12:10 pm INNOVATION LAB 3: Return on Relationship And The Brand Impact of Retail Media

12:30 pm - 1:00 pm Energize Networking Break

1:00 pm - 1:20 pm ON-BRAND w. TESCO: Real-time Analytics At The UK Grocery Retail Giant
Robert Armstrong - Director Data Science, Tesco
  • Best-in-class data science applications at Tesco
  • Using data science and real-time analytics to understand how people move and how products relate to each other

Robert Armstrong

Director Data Science
Tesco

1:20 pm - 1:40 pm ON-BRAND w. EXXCENTRIC: Social Media Unleashed: How You Can Grow From 100 to 100.000+ Followers And 20x Global Turnover With Zero Capital Raise
Johan Larsson - Head of Marketing & Ecommerce, Board Member, Exxcentric
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Johan Larsson

Head of Marketing & Ecommerce, Board Member
Exxcentric

1:00 pm - 1:40 pm INNOVATION LAB 4:

1:40 pm - 2:40 pm Networking Lunch + Expo

eCommerce Marketplace Summit

2:40 pm - 2:45 pm SUMMIT C: Chair’s Opening Remarks

eCommerce Marketplace Summit

2:45 pm - 3:05 pm ON-BRAND w. SWIMS: Putting in Place The Right Infrastructure And Localisation Strategy To Achieve Successful Global Expansion

eCommerce Marketplace Summit

3:05 pm - 3:25 pm CLIENT CASE STUDY

eCommerce Marketplace Summit

3:25 pm - 3:45 pm ON-BRAND w. ELJKOP NORDIC AS: eCom Segmentation: How To Prioritize 3rd Party eCom Retailers & Online Marketplaces

Lessons learned from real-world cross border marketplace implementations:

  • Cultural and regulatory factors that impact customer experience in international markets.
  • Streamlining the checkout process to minimize friction and enhance convenience for international shoppers.
  • Compliance with data privacy regulations and protecting customer data across borders.
  • Investing in data analytics to gain insights into cross-border customer behaviour and preferences, enabling data-driven decision-making and optimization.
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Rafael Roldao

Head of Global Retail Experience
Charlotte Tilbury

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Mario Hiis

Head of E-Commerce, EMEA
SWIMS

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John McDonnel

International Managing Director
Tito's Handmade Vodka

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Andreas Boerner

Director of eCommerce Operations
Husqvarna Group

Personalization in Brand Marketing Summit

2:40 pm - 2:45 pm SUMMIT D: Chair’s Opening Remarks

Personalization in Brand Marketing Summit

2:45 pm - 3:05 pm Tech Innovations Driving Personalization in Travel Retail
Ignacio Vazquez Guerra - Global Head of Marketing Travel Retail, Bacardi
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Ignacio Vazquez Guerra

Global Head of Marketing Travel Retail
Bacardi

Personalization in Brand Marketing Summit

3:05 pm - 3:25 pm CLIENT CASE STUDY

Personalization in Brand Marketing Summit

3:25 pm - 3:45 pm ON-BRAND w. CHALHOUB: How Do Luxury Brands Differentiate Themselves In The Digital World

Personalization in Brand Marketing Summit

3:45 pm - 4:15 pm PANEL INTERACTIVE: Transparency And Values-Based Marketing To Serve Today’s Conscious Consumer
Nick King - Director Insights, AutoTrader Amanda Yu - Director of Customer Experience, Ocado Retail Marco Trada - Director Ecommerce, Leroy Merlin Elsa Pedro do Souto - Senior Manager Analytics Engagement, Royal Canin
  • Key characteristics and preferences of conscious consumers, including their focus on sustainability, ethical sourcing, and social responsibility
  • Impactful sustainability messaging and storytelling that resonate with environmentally-conscious consumers
  • Overcoming scepticism, addressing criticism, and navigating ethical dilemmas in values-based marketing
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Nick King

Director Insights
AutoTrader

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Amanda Yu

Director of Customer Experience
Ocado Retail

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Marco Trada

Director Ecommerce
Leroy Merlin

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Elsa Pedro do Souto

Senior Manager Analytics Engagement
Royal Canin

4:15 pm - 4:55 pm Afternoon Tea Networking Break

4:55 pm - 5:15 pm FIRESIDE CHAT: Defining The Digital Advertising Mix of the Future

Efrain Rosario - Co-Founder/Host, The FMCG Guys Podcast
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Efrain Rosario

Co-Founder/Host
The FMCG Guys Podcast

  • Exploration of how performance and brand marketing complement each other in an integrated marketing strategy
  • Cohesive brand narrative and messaging framework that resonates across all marketing channels and touchpoints
  • Strategies for allocating marketing budget and resources effectively between brand-building and performance-driven initiatives
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Chloe Thomas

Podcast Host & Author
eCommerce MasterPlan

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Raghuveer Patnala

Head of CRM & Marketing
TJC

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Jesper Lindeberg

Head of CRM
Miinto

5:45 pm - 6:00 pm AUDIENCE INTERACTIVE – WE WANT TO HEAR FROM YOU!

Walter Pasquarelli - Generative AI & Data, The Economist

What’s keeping you up at night? Is your brand future-proofed for the future of ecommerce? What trends do you see as simply a vision vs. reality? How do you see ecommerce in 2030?

This is time for collective learning and peer assist among attendees. Learn, connect, share your perspective with the entire audience. Maximize the value of the eTail community and capture trusted insights on what’s ahead.

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Walter Pasquarelli

Generative AI & Data
The Economist

6:00 pm - 6:00 pm End of eTail London 2024