Trends in Spend 2023: Building a More Seamless Customer Journey

As part of the eTail UK 2022 Connect event, WBR Insights profiled attendees to discover the key investment areas for their companies. We then surveyed a further 100 Heads of eCommerce from the UK’s largest brands to see why these key trends in spend are so important and to which business goals they are contributing.

• Part One: Building Incredible Omnichannel Experiences Across the Customer Journey
• Part Two: Utilising Personalisation to Gain and Retain Frequent Shoppers
• Part Three: The Opportunities of Mobile and Apps for a Seamless Customer Journey

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