Epsilon Abacus

Epsilon Abacus has led the way in offline consumer targeting in the UK since 1998 and continues to be the leading consumer data & insight specialist for multichannel retailers.

Epsilon Abacus, part of the Epsilon group, is the pioneer of the transactional data cooperative concept in the UK. Over 250 multichannel retailers contribute their customer transactional information to the Abacus Alliance. This provides a unique insight into your customers’ market-wide buying behaviours, as well as their lifestyle and demographic attributes, to drive your offline recruitment campaigns, retention campaigns and wider marketing strategy.