eTail Europe 2021

London, UK

Rui Francisco


Director of eCommerce
PepsiCo

Check out the incredible speaker line-up to see who will be joining Rui.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020


3:05 PM Panel Discussion: Shaping Effective Customer Experiences Based On Customer Insights

The foundation to creating great customer experiences is built on customer insights and data. During this interactive panel, you’ll hear examples and success stories, focusing on helping you to shape revenue driving customer experiences. 

  • Listening and adapting to customers as to how, when and where customer want to buy 
  • Creating contextual content for the customer to facilitate a path to purchase 
  • Assessing technology to advance customer services and personalized product recommendations 
  • Recognizing the online customer in the control and to make the point of sale a point of experience