eTail Europe 2021

London, UK

Rossen Roussev, Former Director, Digital Architecture, Global eCommerce at Pandora
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Rossen Roussev

Former Director, Digital Architecture, Global eCommerce

Check out the incredible speaker line-up to see who will be joining Rossen.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020

4:55 PM Panel Discussion: Rethinking Omni-Channel: Merging Online And In-Store Channels Effectively

How are you evolving your omnichannel strategy? What initiatives should you invest in, and why? This interactive panel will look at all things omnichannel and get your challenges solved.

  • Trying to get your store teams to understand the importance of web and engage in omnichannel initiatives such as click and collect
  • Enabling store associates to use tablets if inventory isn’t available in-store
  • Thinking about new incentive structures or training for your store associates
  • Sharing the responsibility of stock between warehouse and e-commerce
  • Determining how to manage stock - management of busy periods and web forecasting in the context of minimum stock levels

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

3:05 PM Checklist Panel Discussion: Developing A 1:1 Relationship With Your Customers: A Blueprint For Personalisation

Personalisation is top of mind for all retailers today. This group panel talks through the creation and execution of an effective personalized customer strategy, detailing how to drive engagement today.

  • Getting to a point where you aren’t just profiling and segmenting customers but developing a true 1:1 relationship
  • Obtaining customer data to understand preference differences within the same grouping or segment
  • Constantly refining that personalisation 
  • Using tools to identify customer behaviors to offer personalized recommendations and experiences
  • Using third party tools to ensure you are delivering the right marketing messages at the right customer touchpoint