Raj Balasundaram

VP of Solutions and Strategic Services Emarsys

Raj Balasundaram is a digital marketing evangelist and Artificial Intelligence Marketing (AIM) advocate. He runs the global solutions and innovation teams for Emarsys, and is responsible for working with customers to translate their brand strategies into consolidated digital approaches. As a trusted advisor for leading marketers, he has successfully helped companies around the work to leverage their digital platforms and data to differentiate themselves from competitors and achieve superior financial results.

As keen storyteller and enthusiastic engineer, Raj enjoys the process simplifying complex digital marketing challenges into common sense frameworks and focusing on customer-centric marketing techniques. Raj has delivered presentations and talks at a variety of global conferences and road shows, evangelizing the art of data intelligence based marketing. He is also passionate about mentoring and teaching; he works with young aspiring marketing graduates from UK institutions, giving them inspiring insights into the complex world of marketing practices

Previously, Raj held leadership pre-sales positions at Oracle, Salesforce and other leading companies. He is a keen cricketer and lives in the UK.