Peter Hobolt Jensen

Chief Digital Officer Moleskine SpA

Peter Hobolt Jensen, native to Denmark, has spent most of his career successfully blending and expanding analog brands with relevant digital dimensions. He works with category leading creative brand Moleskine and before that LEGO – developing experiences and products that empower individual creativity and fun. Following being awarded his Industrial PhD. in Marketing and Design Management in 2001, Peter spend three years in New York followed by two in London. When returning to Denmark he led the development of one of the fastest growing children’s website and ecommerce business’: LEGO.com.

At Moleskine, which he joined in 2011, he initially built out an ecommerce business from 1 country to 32 and grew the earned media reach to significant levels. Since 2014 he has focused exclusively on leading digital innovation – developing products, applications and services that allow Moleskine users to bridge analog and digital as a means to enable their personal creativity and productivity. This has resulted in the Moleskine+ category has been built up of these activities which contribute significantly to the financial performance and growth of the Moleskine Company.

As part of these efforts Peter has led the establishing of relevant partnerships across the digital landscape to deliver the Moleskine consumer vision. This includes partnering with Evernote in 2012 - subsequently expanding to include Adobe, Dropbox and most recently Microsoft. In 2015 a new Milestone was reached by establishing a partnership with Korean Company Neolab for the development of the Moleskine Smart Writing set - entering consumer electronics. 

In 2016 Moleskine added also a pure digital business through the introduction of the Moleskine Apps Business and the launch of Moleskine Timepage planner application. Early 2018 the Timepage application was followed by Moleskine Actions, a task management application.Most recently, in early 2018 Moleskine has created the Moleskine Digital Studio in partnership w. Bonobo Labs of Australia.