Michael Schirrmacher

Managing Director BloomReach

Michael has worked in digital technology for over 15 years and is the Managing Director of Bloomreach UK.   Bloomreach has constantly pushed innovations in ecommerce and is a leading AI company, working with many of the worlds leading retailers and B2B organisations.  Today, the future core of commerce is no longer a commerce platform, it’s a headless experience platform.  Bloomreach exists to provide the best in class example of such a headless experience platform: Bloomreach Experience, BRX. This is made up of 2 product areas, namely the worlds most advanced Search & Merchandising technology, brSM and the worlds most open and adaptable CMS platform, brXM.