Mei Chen joined Alibaba with a focus on helping European companies expand to Asia and develop new revenue streams. In her role, Mei capitalises on her extensive experience in working with Fortune 500 companies in EMEA and the US. Prior to Alibaba, Mei led the global efforts for Mobile App Developers at Google HQs, working with Sales, Marketing, Product and Legal teams to support developers and drive incremental revenue for Google. Prior to this, Mei managed global sales programs to accelerate growth through improvements in Google’s productivity in acquiring new advertisers. In her free time, Mei advises and helps start-ups with areas such as online marketing strategies, monetisation and new go-to-market strategies. Mei started her career in Marketing and Business Development for medical devices at General Electric (EMEA HQs). She holds a Bachelor degree in Business Management and Finance from Carlos III University of Madrid (Spain) and studied at HEC Paris (France).