eTail Europe 2019

18 - 19 June, 2019

Queen Elizabeth II Conference Centre, London

Mark Dunhill

Chief Executive Officer
Whittard of Chelsea

5:05 PM Lightning Round Panel: Are You Better Off On Your Own? Evaluating And Overcoming The Limitations Of Marketplaces

When you list your goods or services on a marketplace, you boost your brand’s exposure and get your product in front of a whole new group of engaged shoppers. However, this often comes at the cost of control over your brand’s image and perceived identity in the space. Join us for a lively discussion about the pros and cons of marketplaces and come away with insight into:
- Using robust product descriptions to differentiate your product when it is listed amongst competitors on a marketplace
- Ensuring consistent pricing across all of your channels to enhance confidence in your brand’s authenticity
- Utilizing alternative product touchpoints on your own site such as FAQs and supplemental brand content to engage with customers that have purchased your product elsewhere
- Understanding that perhaps the true purpose of marketplaces is brand exposure rather than enhanced customer lifetime value 

Check out the incredible speaker line-up to see who will be joining Mark.

Download The Latest Agenda