Madeleine Melin

E-tail & CRM Marketing Lead Europe Electrolux

Madeleine is a digital marketing innovator, strategist and e-com shopper behavior expert with experience at a global, regional and local level. As the E-tail & CRM Marketing Lead, Europe at Electrolux, Madeleine leads the European CRM and E-tail team to deliver best in class consumer experiences to better reach shoppers and increase conversion. Prior to Electrolux, Madeleine worked ~7 years for Procter and Gamble in various marketing and e-commerce roles.