Beverage alcohol is one of most enduring of human pleasures. We still have the remains of earthenware vessels, created 9,000 years for storing fermented beverages. How is this ancient part of human existence now being successfully sold today, using eTailing techniques around the world? John McDonnell, global leader in the spirits industry, will share real observations and learnings from his years at Patrón Spirits and now as Managing Director International, Tito’s Handmade Vodka.
- How a brand’s authentic, experience-based identity can provide
- “High Touch” impact that people appreciate in a “high tech” world.
- Using digital communications for delivery convenience & heightened sales.
- Adjusting eTail communications & experiences from one culture to another.