eTail Europe 2021

London, UK

The Body Shop Logo

Jennifer Rice


Global Director of Customer Strategy & Analytics
The Body Shop

Check out the incredible speaker line-up to see who will be joining Jennifer.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020


4:15 PM Transforming A Legacy Retailer Into A Truly Data-Driven Business

Data is foundational to shaping customer experiences that truly resonate. Jennifer delves into how the Body Shop is evolving into a data-driven company - what challenges remain, now they are working through them and tactics for you to take back to the office.

  • Using technology to take advantage of the wealth of data and processing power that is available today
  • Reclaiming the ability for your teams to focus on decision making and running a leaner, smarter organization v. wading through tons of data 
  • Getting the right combination of culture, process and tools to become more data driven with your decision making 
  • Use the right tech to help make informed data decisions (bringing in automation, ML and AI)
  • Increasing your ability to process data and visualize the use of customer data 
  • Using tools, technology and data science to identify your biggest problem areas first and deal with complex data sets