eTail Europe 2020

23 - 24 June, 2020

Queen Elizabeth II Conference Centre, London

Jane Tran, Head of Paid Media (Northern Europe & APAC) at RS Components
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Jane Tran

Head of Paid Media (Northern Europe & APAC)
RS Components

Check out the incredible speaker line-up to see who will be joining Jane.

Download The Latest Agenda

Day Two: Digital Innovations That Drive Growth

Wednesday, June 24th, 2020

3:05 PM Lightning Round Panel Discussion: Defining The Digital Advertising Mix Of the Future: Getting Found By Your Customers

Understanding how your channels are working together is critical to figuring out the optimal digital advertising mix. Our panelists delve into digital advertising best practices, focusing on customer acquisition.

  • Measuring the success of your online media mix
  • Ensuring the success of channels outside of PPC (especially as those costs are increasing) 
  • Identifying how to allocate digital marketing dollars effectively 
  • Rethinking the use of traditional and newer online media to grow the top of your funnel 
  • Re-establishing new KPIs 
  • Applying different platforms as customers move through the funnel (from discovery/research, to consideration, then purchase) as media costs are rising