Francesca Sieler

Marketing Director Lulu Guinness

Marketing Director, Francesca Sieler, has worked at luxury British accessories company Lulu Guinness since August 2012, where she has galvanised the marketing strategy and become an ambassador for the brand thanks to her close relationship with Lulu.

As well as creating synergistic partnerships, enhancing digital content and brand communications, she has also introduced cultural events to stimulate the brand’s consumer engagement.

After studying Fashion Communication and Marketing at Leeds University she started her career at All Saints as a Marketing Executive, where her fashion and branding prowess saw her quickly rise within the ranks of the company. She became Head of PR and Marketing within five years and her legacy includes generating effective guerrilla marketing activity and boosting brand awareness and promotion.