Federico is a seasoned digital executive. He is currently leading eCommerce and digital marketing at The North Face EMEA. Prior to that, he was leading digital commerce strategy and digital business development in EMEA at The North Face parent company, VF Corporation, which owns other several iconic brands including Vans and Timberland. Prior to VF Corporation, Federico was Omnichannel Development Director at MediaMarktSaturn Retail Group Italian subsidiary. He also gained significant international eCommerce experience in Europe and Asia at eBay Enterprise, first as Program Director International and lately as Head of eCommerce APAC. Federico holds a MBA from the London Business School and a MSc in IT from the University of Liverpool.