Day One: Actionable Success Strategies For Omni-Channel & Digital
Tuesday, June 23rd, 2020
Emma’s role has overall responsibility for the development, implementation and management of the Customer Experience strategy for global beauty e-tailer and largest in Europe, Feelunique.
As part of this strategy, she’s implemented a successful customer insights program enabling customer-centric solutions and consistency to be driven throughout the business.
- Knowing your audience and creating relevant and compelling content
- Providing adequate customer support through chat, video, FAQ’s, etc.
- Testing continuously to ensure ease of navigation and a frictionless UX