eTail Europe 2021

London, UK

Emma-Louise Veitch, Head of Customer Experience at Feelunique
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Emma-Louise Veitch

Head of Customer Experience

Check out the incredible speaker line-up to see who will be joining Emma-Louise.

Download The Latest Agenda

Day One: Actionable Success Strategies For Omni-Channel & Digital

Tuesday, June 23rd, 2020

4:55 PM Keeping The Customer First: UX & Design Best Practices For Retail

Emma’s role has overall responsibility for the development, implementation and management of the Customer Experience strategy for global beauty e-tailer and largest in Europe, Feelunique.

As part of this strategy, she’s implemented a successful customer insights program enabling customer-centric solutions and consistency to be driven throughout the business.

  • Knowing your audience and creating relevant and compelling content 
  • Providing adequate customer support through chat, video, FAQ’s, etc. 
  • Testing continuously to ensure ease of navigation and a frictionless UX