Daniel Orteu

I joined AH as a Director in 2002 having spent 10 years as a management consultant usually causing chaos implementing SAP. As you’d expect when working for a small organization my roles have been widespread and varied. They have included CIO, CTO, Head of Production and Head of Logistics (often all at the same time). Over the past 4 years I have been able to focus primarily on Technology and on ensuring that the organization is well positioned to take advantage of emerging digital technologies that can be used to improve customer experience and profitability. Having largely completed that work, in 2017 I took on the joint role of COO and CTO.